The Woman Behind Deli Cymreig

Deli Cymreig, situated in Swansea Market, will shortly be celebrating its second anniversary.  Over the past two years, the business has grown from strength to strength constantly introducing new fresh products as well as other popular items such as wines, chutneys, speciality breads and even gift hampers.

The Deli is the brainchild of local business woman, Catherine Butler, with the support of her family including her husband Andy.  Prior to opening Deli Cymreig in 2017, she had already taken over the reins of the family butchers’ business, Hugh Phillips Gower Butcher which includes a shop in the market plus an abattoir in Llanmorlais.  In fact, Catherine is the 5th generation of the Phillips family to run the business which was originally established in 1878.

With the butchery business already well established, it was a natural progression to launch a Deli in the market, just around the corner from the butcher’s shop.  Deli Cymreig stocks a complete range of cold meats, all sourced from the same animals as those sold in the butcher’s shop and cooked on site at the farm in Llanmorlais.  With an existing network of suppliers from local farms, Catherine was ideally placed to source other local produce for her deli including Welsh cheeses and butter.

New Products

In recent months, she has also introduced a range of home-made sausage rolls and pies which have quickly become best sellers.  Catherine is currently product testing these home-made pastries even further in order to expand the market for her deli produce to other local businesses like caravan parks and cafes.

A further addition in 2019 to the Deli Cymreig offering was a new range of sausages in a selection of continental flavours including Toulouse, Gower Merguez and even Boerwars sausages.

Royal Welsh Show and Winter Fair

Keen to get the Deli Cymreig brand and offering known across the region, in Summer 2018 she took a stand at the Royal Welsh Show in Builth Wells for the first time.

Visitors to the stand were able to taste and purchase a range of the deli’s home-made produce including hot dogs using their very own sausage recipes, bacon rolls, biltong and a range of antipasti boards.  Bacon and sausages from Hugh Phillips Gower Butcher were also available for visitors to purchase.  The show proved so successful that Catherine also took a stand at the Royal Welsh Winter Fair where she won first prize for her charcuterie and Welsh breakfast hampers, second prize for her three-course Christmas dinner hamper and third prize for her Welsh meat hamper.

Catherine is planning to attend more of these off-site activities in 2020, including the Gower Show which is right on her doorstep.

Other Initiatives

As she did for her butchery business, Catherine has also launched an online shop for her deli products, an initiative she is planning to expand and develop this year.

Interestingly, in high demand from Deli Cymreig is the new trend in cheese wheel wedding cakes.  Local couples in particular like the fact that they can order a cheesy wedding cake which includes only Welsh cheeses as an alternative to a traditional wedding cake.

Future Plans

In addition to the plans already mentioned, Catherine will be looking at further ways of developing new products for Deli Cymreig as well as increasing awareness across the UK for her brand.  So watch this space for more news about what’s happening at Deli Cymreig over the coming months.


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